How to Market Your Music for Free

Independent artists who want to advance their Music career and rise in the music industry can find it hard to budget for marketing while operating outside the major label system.  At major labels, there are entire departments dedicated exclusively to marketing their artists, both digitally and physically. It may feel daunting to even attempt to compete with something like that, but Twentyfour-Eight & Co. is here to help with few Music Promotion Strategies for free.

• Building a Music website

It is easier than ever before to design, host, and publish a well-organized and aesthetically pleasing website. Services like Wix, Weebly, and Squarespace give immense power to the artist, often completely free of charge. Use services like these to aggregate all your streaming links, music videos, social media accounts, tour dates, press, and more, all under one simple URL.

Additionally, Wix offers a special feature for musicians. Wix Music is always in top for such services for any Independent Musician. Wix Music is website design service provider especially for promoting music through websites. For better results, the Wix Music site recommends submitting an EPK (Electronic Press Kit) of the artist.

We recommend on using Wix Music while creating a Music website for its every feature and Promotional tool it provides.

• Use of right platforms

While the “more is better” principle absolutely holds true in the case of artists on social media, some platforms are certainly more useful than others. Right now, for musicians, TikTok is hands down the most impactful platform. Don't be afraid to use this to your advantage as a marketing tool - a-capella videos, production tutorials, and stripped back performances are all ripe for virality on this relatively new, yet massively popular platform.

To reach your songs to your target audience, It's a little bit of hustle by yourself. You can also use email list if you have one to promote your music. Here's a quick checklist for this.

• It's a wonderful opportunity if some music critics chase you, their recommendations have more authority. It is also an major role of music promotional activity. It will drastically help you grow your fan base.

• Music magazines are also one of artist's favorite including Music press release which can get you on top of media attention.

• Go and hit your local radio station as well, they will promote your music at reasonable pricing.

• Social media

Social Media Marketing is still a powerful tool and one of the best marketing strategy. We suggest on using social media platforms that are dedicated for music promotion such as Reverbnation where you can sell your music and promote it for free.

• Reddit is one of the best social media when it comes to Music Promotion. There are subreddits such as Reddit Music with Music lovers always ready to listen new music from Independent Artist. Reddit Music has a massive Target audience for any music artist to promote their own music for free. One of subreddit that we recommend is r/Music which has 27.6m members and at least more than a million are still active users of this subreddit.

• Artists should not underestimate streaming platforms as well. Regardless of the streaming platform you're on just make sure to keep on uploading your music there. Streaming services like SoundCould, Spotify, Stingray Music are free which most listeners use can help you build your online presence. Apple music

• While email marketing is still effective for any niches as you can collet email addresses of music fans from your music blogs and you can send an email to their email address to promote your music. But for an independent artist it will be tough to do all this alone.

Check out more on how to boost your social media presence here. 

• Connect with blogs

For independent artists early in their careers, ending up with a press placement in publications like Pitchfork and the Rolling Stone may feel like an unfathomable achievement. Reaching out to and developing close relationships with small bloggers and publications can have a huge impact on listenership in the long run, and may also act as a stepping stone to those more coveted media outlets.

Writing Blog posts Notably, press in ANY outlet, regardless of size, makes for great content for other online platforms (Instagram, Facebook, Twitter, etc.).

• Guest posting

   Guest blogging or Guest posting can also make a real difference while connecting with your audience. Guest blogging is as same as blogging but on someone else's site, you must make sure the site you're submitting your blog to be featured must have high authority score.

Press release submission is somehow different than guest blogging, However if you can make a way out for yourself from press release as well then just go for it. 

• Building an email list

This can also help in another way as well, You can collect individual email address of every music fan who comes to read your music blogs and build an email list. It's super easy to build an email list from blogs and once you have your email list audience,

Music Blogs is also a great way to achieve it get email addresses of your audience. For independent musicians writing music blogs can help a lot. Publishing content about your new releases and capturing email address of your audience.

Doing Album reviews and Music reviews from artist as well who are seeking to grow...

Some other few tips to self-promote your music

• Radio station: Just reach out to the program directors of your local radio station and ask them if they can promote your music as well. Everyone loves to listen to chill music while riding. Just give them a shot with press release and faxes.

• Online Community : Music lovers are everywhere, there are a bunch of online communities where people only subscribe for music only, go and hit the mods and ask them if they can promote your track as well. As mentioned there are a lots of communities like Reddit Music to promote your music.

• Music Video : Sometimes visuals also get in way for attracting your viewers as well although your track might not be that appealing for listeners. The video can play and fill this void. A great Music Video might get you extra perks for you music fans. On the top there are three Types of Videos in music and we have seen Performance video are great performers in terms of impression.

• Music Reviews : It will help you a lot if you are already have an audience on youtube, what you should do is upload a reviews of the music you like and then who knows the artist might DM you with the intention of promoting your stuffs as well. Everyone is seeking to grow online so, you can give it a try. Also Music Fans are always curious to hear feedbacks and reviews of their favorite Artists so that might give you a plus point.

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